Anna E. Drootin

Surveillance pricing refers to the practice of using a consumer’s personal data — including online browsing activity, precise location, purchase history, device information and inferred demographic characteristics — together...more On April 28, 2026, Maryland Democratic Gov. Wes Moore signed House Bill 895, the Protection From Predatory Pricing Act (the Act). In passing the Act, Maryland becomes the first state to regulate personalized pricing, also...more Retailers are increasingly deploying technology to make better-informed pricing decisions. This technology, such as pricing algorithms and other artificial intelligence tools, can help retailers more effectively use the vast...more On November 10, 2025, New York’s Algorithmic Pricing Disclosure Act, N.Y. Gen. Bus. Law § 349-a, took effect. The act survived a First Amendment challenge, becoming the first enacted statute of its kind....more