Kate Jeffery

Long gone are the days where brands could rely simply on purchasing advertising space in newspapers or investing in eye-catching brochures to display their products. Now, the world is their oyster with the advance of the...more The Games have kicked off in true Parisian style and is promising to be a groundbreaking spectacle, not just for the inspirational athletic feats we are certain to see but also for the innovative use of artificial...more The UEFA Euro 2024 men’s competition is reaching the business end of the tournament, with teams from across the continent battling it out in the knock-out stages to be crowned champion of Europe. In the second instalment...more In a ground-breaking move to redefine player safety standards, Rugby Union has introduced smart mouthguard technology in an innovative approach to automatically withdraw players from the field who are suspected of sustaining...more