Stephan Futeral

Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, Stephan Futeral, the CEO of JustLegal Marketing, serves as our featured guest. We hope hearing the thoughts and ideas shared by the people in these blog posts, will inspire you to make positive changes to your marketing strategies. We also know that marketing legal services these days is more complex and challenging now than ever before, and hope that some of our readers may identify with some of the marketing struggles presented here, and perhaps be able to offer solutions. The biggest goal of this blog series is to get the conversation going, so let’s dive in. Over the past few decades, Stephan Futeral has established himself as both a top legal mind and a top marketing mind. He is a practicing attorney and runs his own firm in Charleston, South Carolina, and has been handling the practice’s digital marketing since its birth. Futeral was among the first to realize the promise the internet held for lawyers, as in 1999, he wrote an article for the American Bar Association, encouraging attorneys to make the leap towards online marketing. Since then he has been a marketing consultant and web developer for hundreds of organizations. His agency, JustLegal Marketing, works with lawyers from coast-to-coast in the U.S. and some law firms in Canada. In our below conversation with Stephan, we discuss common online marketing mistakes, qualities of the best law firm website, and the emergence of mobile search.